Overview:
Introduction:
In today’s highly competitive and challenging environment, it is critical to have a proper perspective on the direction in which your organization is heading. This 5 Day MBA will focus on issues and challenges faced and point you in the correct direction for the future.
The course is designed to stretch delegates in order to equip them with the knowledge and confidence to lead and manage in a fast-moving and complex business environment. The course is a unique distillation of the skills that you need to be successful in business delivered by people in the business.
Course Objectives:
At the end of this course the participants will be able to:
- To provide concise, comprehensive coverage of vital business topics, important concepts, and proven strategies taught as part of MBA programs.
- To grasp the essential ingredients of:
- Personal success.
- Management success.
- Business success.
- To help non-business-trained professionals understand fundamental business principles.
- To ensure that delegates are current with the future thinking in all aspects covered in this MBA Programme.
Targeted Audience:
- All Supervisors, Middle Managers, Department Heads, and Senior Managers
- Human Resource Personnel including HR Business Partners
- Engineers and other Technical Professionals moving into Management positions
- Non-business Professionals who need a wider understanding of Leadership and Management Principles
- All professionals whose task it is to Create and/or Implement Strategy who have not undertaken a formal MBA program
- Those considering a formal MBA course
- Professionals who would like a refresher course in MBA type topics and want to be familiar with current thinking about running an organization in the 21st century
- Personnel who are likely to take up managerial positions in the not too distant future
Course Outlines:
Unit 1: Leadership, Teamwork & Ethical Success:
- Why a 5-day MBA.
- The impact that leadership has in determining the organisation’s success.
- Essential concepts of leadership theory that all managers need to know.
- Teamwork essentials.
- The importance of ethics and corporate social responsibility in today’s business environment.
- Case Study.
Unit 2: Money: Finance and Accounting for Non-Financial Managers:
- Accounting concepts simplified.
- Key financial terms you must know as a manager.
- Profit and Loss Account.
- Balance Sheet construction and assessment.
- Product Costing.
- Considering the Going-Concern Assumption.
- Return on investment, Risk assessment, and Profit & Loss.
- Investment Appraisal Case Study.
Unit 3: Marketing and Sales Success and Blue Ocean Thinking:
- Understanding key marketing concepts.
- Case study on new product development.
- The Unique Selling Point (USP).
- Market Research – How consumers are influenced by the markets and buy.
- Branding what is it how does it works and why, for individuals and organizations.
- SWOT, PEST, and Five Forces Analysis.
- Case study – competitor analysis.
- Blue ocean Thinking and its place in business.
Unit 4: Organisational Structures and Their Place in the Modern Business Environment:
- Organizational Structures; Tall, Flat, Centralised, Hierarchical & Matrix.
- Why the Matrix structure is preferred by many leading companies.
- The importance of innovation for sustainable success.
- Case study.
- The psychology of the group.
- An introduction to group dynamics.
- Exercise: group dynamics in action.
- Group process and shared leadership.
Unit 5: Leadership of Tomorrow and How to Develop a Strategy to Succeed:
- Understanding Generation ‘X’ and ‘Y’.
- Motivation for the new generation of workers.
- Becoming an “entrepreneur” within your company.
- What you have to do to succeed – ‘outliners’ explored.
- Case Study.
- Your personal vision and vision statements for success.
- Personal action Plans.