Overview:

Introduction:

The Public Relations International Protocol and Events program is a specialized training focusing on equipping professionals with the necessary skills and knowledge to navigate diplomatic and cultural protocols in international settings. Through hands-on exercises and case studies, individuals develop proficiency in planning, executing, and managing international events while fostering positive relationships across diverse cultural contexts.

Program Objectives:

At the end of this program the participants will be able to:

• Explain how to behave correctly in both business and social situations
• Describe how to interact and communicate effectively with different types of guests
• Demonstrate appropriate personal and professional conduct
• Plan VIP visits and formal occasions while executing the role of the ideal host
• Apply proper communication etiquette
• Implement different variations in protocol and etiquette from different cultures, nations, and regions

Targeted Audience:

• Personnel officers
• Public relations professionals
• Events organizers
• Personal assistants
• Employees in the hospitality business and all those whose position requires dealing and interacting with important persons in both government and private sectors.

Program Outlines:

Unit 1:

Exploring Public Relations: Roles, Ethics, and Law:

• Shaping the Overall Impression
• Reflecting the Image
• Navigating Perception and Response
• Ethical Standards and Moral Behavior
• Legal Frameworks: Charter of Practice and IPR
• Contractual and Copyright Issues

Unit 2:

Global Media Engagement and PR Sources:

• Consulting Firms and Media Organizations
• Considerations for Hiring an International Consulting Firm
• Advantages and Disadvantages of Consulting Firms
• Public Perception and Leadership Communication
• Leveraging Media Coverage Opportunities
• Utilizing UNITEL and World News Service (UNS)

Unit 3:

Six Points Created by (Frank J fkins) To Plan a Public Relations Program:

• Evaluate the situation.
• determining the goal.
• Select the audience.
• Choice of means.
• Program Evaluation.
• Budgets.

Unit 4:

 Public Relations, Crisis Management, and Rules of Protocol:

• Understanding Crisis Management
• Adaptation Strategies during Crisis
• Evaluation, Planning, and Team Dynamics
• Human Nature and Needs
• Reception Skills and VIP Etiquette
• Managing VIP Visits and International PR

Unit 5:

Information Technology and Performance Improvement:

• Information Network (Local International) Opportunities and Risks.
• Email and how to deal with it.
• The art of designing and preparing media materials.
• Designing public relations pages on international information networks.
• The art of public opinion and media by email.
• Preparation of databases on international public relations.