Overview:

Introduction:

This program shows how the PR fundementals are vital, and how significant they are to understand organizational reputation and relationships. A PR professional can often be in a challenging, difficult, and even confusing situation. Therefore, attending this program will enable you to develop the skills needed to present practical and achievable plans that win the confidence of management.

Program Objectives:

At the end of this program the participants will be able to:

• Confidence Building and Empowerment in Persuasion
• Enhancing Personal Persuasion Skills
• Theory to Practice: Understanding and Applying Persuasion
• Qualities of Successful Persuaders and Skill Development
• Trust Building and Rapport for Persuasion
• Effective Communication Styles and Overcoming Resistance

Targeted Audience:

• Entrepreneurs
• Public Relations Rookies

Program Outlines:

Unit 1:

 Fundamentals of Public Relations and Media Managements:

• Foundations of Public Relations.
• Public Relations Components and Planning.
• Key Target Audiences.
• Media Relations.
• Traditional and New Media Outlets.
• Effective Media Relations.

Unit 2:

Public Relations Skills:

• Writing for Public Relations.
• Social Projects and Public Relations.
• Public Relations in Social Marketing.
• Methods of Social Public Relations.
• Crisis Events and Plan Preparation.
• Crisis Management and Public Outreach.

Unit 3:

Negotiation Skills for PR:

• Understanding the Negotiation process map, strategy, and agreement.
• Building trust.
• Conflict Management.
• Prepare and engage in Negotiations.
• Finalize Negotiations and Communicate agreements.
• Evaluate Negotiation Processes.

Unit 4:

Managing Influence and Persuasion:

• Understanding Influence and Persuasion
• Analyzing the Communication Cycle
• Exploring the Communication Pyramid
• Harnessing the Power of Words
• Understanding the Brain in Communication
• Keys to Successful Public Speaking
• Professional Dressing and Body Language

Unit 5:

Mastering Effective Communication, Presentation, Influence, and Persuasion:

• Presentation Organization and Preparation
• Mastering Computer/PowerPoint Presentations
• Pre-Presentation Preparation Essentials
• Harnessing Personal Influence and Persuasion
• Strategic Principles for Effective Communication Analysis
• Implementing Communication Strategies for Personal and Organizational Success