Overview:

Introduction:

The Hospitality Events and Conferences Management program is a specialized training program designed to equip individuals with the skills and knowledge necessary for orchestrating successful events and conferences within the hospitality industry through theoretical learning and hands-on practical exercises. Participants gain expertise in event coordination, venue selection, and catering services, preparing them for rewarding careers in event management..

Program Objectives:

At the end of this program the participants will be able to:

• Identifying Event Types for Strategic Planning
• Organizing Committees and Motivating Teams
• Developing Promotional Strategies for Events
• Functions of Event Management
• Financial Planning and Control for Conferences
• Exhibition Planning and Organization
• Evaluating Activities and Follow-up Procedures
• Supervising Scientific and Social Activities

Targeted Audience:

• PR Managers
• PR Professionals
• Marketing Professionals
• Professionals involved in the planning or management of events, exhibitions and conferences

Program Outlines:

Unit 1:

Events and Conferences Planning:

• Types and definition of events and conferences.
• Aim, importance, and concepts of a conference.
• Collecting information needed in planning.
• Setting smart objectives.
• Preparing the event plan with detailed activities and schedules.
• Selecting the venue and agreeing on the site of the event or conference.

Unit 2:

Event, Conference, and Exhibition Organization, Evaluation, and Follow-up :

• Staffing Event Management Teams.
• Establishing Specialized Committees.
• Training and Motivating Event Teams.
• Significance of Exhibitions in Conferences.
• Monitoring Event Activities and SMART Objectives.
• Benefits and Key Factors in Event Assessment.
• Coordination and Follow-up Committee Responsibilities.

Unit 3:

Promotional Activities for Events and Conferences:

• Marketing the conference.
• Factors attracting participants.
• Promotion and advertisement of events or conferences.
• Steps needed for the promotion and marketing of the event or conference.
• Setting a plan for the promotion of events and conferences.

Unit 4:

The Different Functions for Managing Events and Conferences:

• The official airline carrier.
• Arrangements for accommodation.
• Conference registration process.
• Social programs.
• Public relations and media.

Unit 5:

The Financial Aspects of The Conference:

• Preparing the conference budget.
• Fixed expenses.
• Variable expenses.
• Conference revenues.
• Determining the registration fees.
• The financial committee.